About the book
"Going into business for yourself changes everything.
Embrace that change and don't be afraid of it."
The Profit Principle is a revolutionary book which will flip your thinking about how businesses are start, grow and succeed.
Start out with a conventional business mindset and you may just have to settle for a conventional business result.
Start out with The Profit Principle, and the world is your oyster.
This book will take everything you thought about business and turn it on its head, showing you how to turn what you know into what you do - without going into debt or spending you life's savings.
If you want to run your own business but don't, start right here - and use The Profit Principle to turn your small idea into a business, or your small business into a raging success.
Listen to the podcast of an interview with
Jeanne-Vida Douglas,
co-author of The Profit Principle